Digital Marketing

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

We are an industry leader in career training and most of the people have got their desired profession through our professional training. Now, we provide the excellent range of the digital marketing training in Jaipurto those who are all willing to set their career in the marketing field. When it comes to online marketing, SEO or search engine optimization plays a major role now. At the same time, currently, there are increasing demands for the skilled SEO experts in many companies. This is why we focus on providing the SEO marketing training to make you experts in the search engine optimization technologies.
The SEO skilled professionals have a great range of career opportunities and get paid more salary than other employees in the marketing company. This is why we recommend you to get the SEO training in Jaipur from our institute. We always provide the industry-leading training in order to excel your search engine optimization (SEO) skills to become the best SEO expert. Our SEO training is totally a structured course which is providing you to cover all the basics of the digital marketing concepts.
We are not only a popular online platform for shaping and also improving your SEO skills in the students but we also give you the proper training to increase your professional skills and experience. Our online platform is also expertise in providing you the best range of PPC training, SMO training and also the content writing training for all your SEO marketing needs.
Our detailed course generated to give you the detailed SEO training to all the students who can cover all the necessary basic and advanced online marketing concepts including,

  • SEO (Search Engine Optimization)
  • Optimization of On & Off page
  • Research of the keywords
  • Pay per click (PPC)
  • Social media marketing (SMO)
  • Google AdWords and etc.
We are not only providing the training in this course and there is also a final project to be submitted in order to check the skill level of the students.
As we are one of the leading SEO training institutes in Jaipur, we make sure to properly evaluate your learning capabilities by assisting you with the test after the completion of each and every module. There is also a final test after completion of full models of the training project. We provide a training certificate if you have successfully completed the digital marketing course from our platform online with the final project.

Course Curriculum

  • Basic information about marketing media.
  • Comparison of Digital Vs Traditional marketing
  • Introduction of Digital Marketing
  • Various Parts of Digital Marketing [ SEO, SMO, Email Marketing, PPC etc.
  • Digital Marketing Strategy for B2B, B2C, Start-ups Businesses.
  • Career scope in Digital Marketing
  • Certification in Digital Marketing
  • Domain & hosting
  • About various website backend platforms
  • Website page creation or understand existing website structure
  • Type of Search engine
  • How search engine work
  • On page SEO
  • Off page SEO
  • Keyword Research and competitive intelligence
  • Competitors Analysis
  • Meta Title, Meta Description
  • Website Structure [ Navigation, URL, Header, Footer ]
  • Webmaster setup
  • Google Analytic Setup
  • Site Map [ xml & html ]
  • Robots.txt
  • 404 error handling
  • 301 redirects
  • Images Alt tags
  • Copyscape
  • Google Webmaster Guideline
  • Google offers free service to monitor website performance
  • Why use Webmaster Tool
  • Importance of Webmaster Too
  • How to use and analyze the website
  • Overview & Initial Skills Assessment
  • Basic components of Google Analytics- Collection, Processing, Configuration, Reporting
  • Webmaster Tools Analytics
  • What is Google tag management
  • Conversion Tracking
  • Filtering data for business
  • Use of Content in Website
  • What content strategy we use for quality content
  • Content for social media marketing
  • Content for website
  • Content for blog
  • Content marketing
  • Blogging for business
  • Meaning of Local SEO
  • Website Localization
  • Citation Building
  • Claiming Google My Business Listing
  • Manage Review and Rating
  • Local Directory listing
  • Getting feedback & review over listing pages.
  • What is social media Marketing
  • How to plan goals for social media marketing
  • Advertisement in social media marketing
  • Understanding the basic of face book, YouTube, Twitter, LinkedIn, Instagram, and blogging
  • How to maximize your video ads
  • Understand the wide scope of social media
  • Use social media not for marketing but for customers services and PR
  • What is email marketing
  • Email marketing content strategy
  • Email marketing tool and software
  • How to measure success
  • Search Advertising(Google Adwords)
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
  • Intro to paid marketing
  • How to create PPC campaign
  • Google advertisement
  • Competition analysis and strategy
  • Who provide Display Advertising Service
  • Role of Image Resolution in Display Advertising
  • What is Mobile Advertising
  • Mobile marketing through SMO
  • SMS marketing
  • MMS marketing
  • push notification
  • App based marketing
  • Game mobile marketing
  • Introduction of Video Advertising
  • Features [Trueview ads, non-skipping ads, bumper ads]
  • What is Shopping advertising
  • Why require shopping advertising

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